Why Your Wix Website Isn't Ranking on Google (And How to Fix It)

Why Your Wix Website Isn't Ranking on Google (And How to Fix It)

You've built your Wix website, added your services and hit publish. It looks good, everything works, and you're ready for enquiries.

Then you search on Google. Your competitors appear, but your website is nowhere to be seen.

If you're asking, “Why is my Wix site not showing on Google?”, there are several things worth checking before you start changing pages at random. Some problems stop Google from including a page at all. Others make it harder for that page to compete for the searches your customers use.

Here are seven common Wix SEO issues, how to spot them and what to do next.

First, check whether your website is indexed

Being indexed and ranking well are different things.

Indexed means Google has included a page in its search index. Ranking describes where that page appears for a particular search.

Your website might appear when someone searches for your business name but struggle to appear for “accountant in Bolton” or “wedding photographer Manchester”. That usually points towards a relevance or competition problem rather than your entire website being missing from Google.

Use Google Search Console’s URL Inspection tool to check your homepage and important service pages. An indexed page needs a different approach from one excluded because of an indexing setting.

1. Your pages don't give customers enough useful information

A service page with a heading, two sentences and a contact button may look tidy, but it can leave important questions unanswered.

What exactly do you offer? Who is it for? Where do you work? What's included? Why should someone choose you?

“Thin content” means a page offers little useful information. A long page can still be thin if it repeats vague claims without explaining anything. Google recommends content that gives people a substantial, helpful answer to what they came looking for.

How to check: Read your main service page as someone who has never heard of your business. Could they understand the service and decide whether to enquire?

How to fix it: Add specific information about your service, process, locations and common customer questions. Include relevant examples of your work. Where services meet different needs, consider giving them their own useful pages rather than squeezing everything onto one page.

Write for the customer first. Repeating a keyword won't make up for missing information.

2. You haven't set up Google Search Console

Google can discover and rank your website without Search Console. Connecting it doesn't automatically improve your rankings.

The problem is that, without it, you're missing useful evidence about what's happening.

Search Console shows which searches bring up your pages, how often people click and whether Google has encountered indexing issues.

How to check: Can you access your website's Search Console property and see its Performance and Page indexing reports?

How to fix it: Verify your website with Google. Wix offers a connection through its SEO Setup Checklist for eligible sites with a connected domain, alongside manual verification options. Submit your sitemap and inspect your important URLs.

Pay attention to the reason given for any page that isn't indexed. “Crawled – currently not indexed” needs a different investigation from “Excluded by ‘noindex’ tag”. Submitting the same URL repeatedly won't resolve the underlying problem.

3. Your meaningful images are missing alt text

Alt text is a written description of an image. It helps people using screen readers and gives Google more information about what the image shows.

Missing alt text isn't usually the main reason an entire website fails to rank. However, it's a useful improvement, especially for businesses whose products, projects or portfolio images matter to customers.

How to check: Review the image settings in Wix, particularly on your homepage, service pages and product pages.

How to fix it: Describe the image clearly and accurately. For example:

“Bespoke oak staircase installed in a Manchester home.”

That is more useful than “image123” or a string of search terms such as “joiner Manchester best joiner cheap joiner”. Only mention a location or service when it genuinely describes the image.

Purely decorative images should be marked as decorative where appropriate, rather than given unnecessary descriptions.

4. Your page titles and headings don't match what you offer

A page title such as “Home | ABC Ltd” gives a potential customer very little information about the business.

Likewise, a main heading such as “Welcome to Our World” may suit your branding, but it doesn't explain the service.

Google recommends using words people would search for in prominent places, including page titles and main headings.

How to check: Review each important page's SEO title, main heading and meta description. Do they describe that particular page, or could they belong to almost any business?

How to fix it: Use Wix's SEO settings to give each page a clear, relevant title. For a hypothetical local accountancy firm, that might be:

“Accountants in Bolton for Small Businesses | ABC Accountancy”

Use a descriptive main heading and organise supporting sections with appropriate subheadings. Give different service pages their own focus.

Write a useful meta description too. It can help explain your offer in search results, although Google may use page text instead. Treat it as a reason to click, rather than a shortcut to higher rankings.

5. Your website is slow or awkward to use on mobile

Large videos, excessive animations and unnecessary apps or scripts can make a website feel sluggish, particularly on a mobile connection.

Google uses Core Web Vitals in its ranking systems, but a perfect speed score doesn't guarantee a top position. Your content still needs to be relevant and useful.

How to check: Test important pages with Google PageSpeed Insights, review Wix's site speed tools and try the live website on your phone.

How to fix it: Start with the elements that delay loading or get in the way. Simplify heavy sections, reduce unnecessary movement and review third-party apps and embeds.

Wix already handles many image optimisation tasks automatically. Focus on sensible image dimensions and whether every large image or video is needed.

Check the practical details too: can visitors read the text, tap buttons and complete your enquiry form comfortably?

6. Very few relevant websites link to you

Backlinks are links to your website from other websites. Google uses links as part of its systems for understanding pages and deciding which may be useful for a search.

You don't need hundreds of backlinks before you can rank. However, a new or little-known business may struggle against established competitors with relevant coverage and links.

How to check: Look at Search Console's Links report for examples of websites linking to you. Consider whether your suppliers, professional memberships or previous collaborations mention your business online.

How to fix it: Look for legitimate opportunities: a relevant industry directory, a supplier's approved installer page, a local business association or coverage of a worthwhile project.

Publish useful resources that others have a reason to reference. Also link related pages within your own website so visitors can find your services from supporting articles.

Avoid buying bulk link packages to manipulate rankings. Google's spam policies specifically address this practice.

7. Your important pages are set to “don't index”

This is one of the first checks to make if a page isn't appearing at all.

Wix lets you prevent search engines from indexing your whole website or individual pages. That can be useful during development, but an important setting may have been left disabled after launch.

How to check: In your dashboard's SEO settings, check that “Let search engines index your site” is enabled. Then review the equivalent setting for each important page. In Wix Editor, you'll find the page toggle under Pages & Menu → More Actions → SEO basics.

How to fix it: Enable indexing for the public pages you want found and publish your changes. Keep private or unnecessary pages excluded where appropriate. Password-protected and private members-only pages also need a separate access review if you intended them to be public.

After fixing a block, use Search Console to inspect the live page and request indexing. Google still decides whether and when to include it; a request isn't a guarantee.

What should you fix first?

If Google hasn't indexed an important page, investigate the exclusion reason first. If the page is indexed but barely appears for relevant searches, review its content, targeting and links.

Start with the pages that matter most to your business: your homepage and the services or products you want people to find. Record what you change, then monitor the relevant searches and pages in Search Console over the following weeks.

Get a clear plan for your Wix SEO

At ElevatePixel, our Wix SEO audit reviews your website's content, page structure, titles, headings, internal links and indexing settings. It gives you a clearer starting point for improving the pages that matter to your business.

If you'd rather have an expert do this properly, start with a Wix SEO audit.